Background
DRIVENxDESIGN is a global community of designers, thinkers, strategists and design lovers. Their annual Design Awards provide recognition across the design spectrum and acknowledge the courage of those who commission, create and support design.
For the first time in their 10-year Awards history, they wanted to produce a series of Design Award books for each city, providing further visibility and kudos to the winners.
Challenge
We needed to find the right balance between highlighting DRIVENxDESIGN’s acknowledgement of commissioners but also ensure the design was appealing to industry Designers, Architects and Web Developers.
In particular, we needed to build on the most recognisable element of their 10-year award history – the winner’s trophy. The Award books needed a flexible identity that could change annually, without losing a visual link between each year’s publications.
Solution
The book cover represents the winner’s trophy as an element in a building plan. It is paired with a solid colour matched to each city, also featured as coloured panels on the spine, encouraging the purchase of the entire set of books.
A colourful ‘holographic’ foil of the linework is a key feature of the design. The foil transforms into vibrant colours as the reader moves the book.
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